AI Won't Kill Comms but It Will Kill Pretenders

Amid the noise, one truth is emerging: AI will not replace relationships, but it will expose the hollow performances around them.

It is hard to escape the ubiquity of AI. Whether you welcome it or not, the conversation is everywhere. Headlines warn of the perils of being left behind, pundits predict wholesale changes to every industry, and speculation swings wildly between dystopian collapse and unrestrained enthusiasm. For communications and PR, the predictions sound particularly…